Why Cybergoth Refuses To Die ?
Cybergoth: You’re walking around town and from the corner of your eye, a shop window flashes with thigh-high furry boots and 3D goggles on fluorescent fairy robots. Or perhaps you’re visiting Camden Market in London, with its $5 bang bang chicken and faux Moroccan bowls. There, as always, is Cyberdog. Inside, space dresses, UV bras, and BDSM-inspired harnesses line the walls. A cybergoth with a huge head of colored dreads sashays to a relentless EDM remix of Dappy’s “No Regrets.”
Cyberdog started in 1994, beginning as a small stall in Camden. Despite trends coming and going and clubbing experiencing a steady downturn, the brand has taken its rightful place in cultural history as the last outpost of the cybergoth. It was, after all, there at its conception and has been a key driver in its futuristic, alternative look. We might not see as many of its customers on the streets, but Cyberdog is holding on, and even expanding. It now has branches not just in Camden and Brighton, but in Manchester, Ibiza, and Egypt.
What is a bubble Goth?
What does it mean to be goth?
What is a gothic person?
On September 7th, 2011, the internet was blessed with a diamond in the rough: a home movie of a crew of German cybergoths gathered beneath a concrete overpass, enthusiastically demonstrating their best electro-industrial dancing skills. On this day, the 10th annual celebration of World Goth Day, we humbly thank them for their service.
This scrappy bunch of cybergoths — so-called for their intersecting passions for goth style, industrial aesthetic, and EDM-raver esprit de coeur (not to be confused with Invisigoth, the hacker hero of a 1998 X-Files episode, though she probably would identify as both) — could not have known at the time, but their contribution to the creative spirit of the internet would go on to inspire one of the greatest memes online, when another lone YouTuber discovered something incredible: their masterful performance pairs with any kind of song imaginable.
Okay, so that’s not entirely true. The majority of said song has to come in somewhere around the 160 bpm tempo. But otherwise, the sky is the limit, friends. Behold the magic, and celebrate the joys of the cybergoth dancing meme.
As industrial metal adopted a repetitive beat that drew goths into club culture, the clothing followed suit. In a series about Style Tribes for i-D, Cyberdog founder Terry Davy described being part of an emerging alternative scene. “I started going to clubs but I couldn’t find the clothes that matched the music. I saw the UV backdrops in some of these clubs and I was like, ‘I wanna glow like that.’ So we started to do neon glow, off-the-wall trippy images.” Soon this infiltrated industrial nights such as London’s Slimelight at Electrowerkz where you almost had to dress like that to get in. “Original goths started to get into that scene because they liked the music. It was harder.” By combining the latex and black BDSM stuff previously dominating the alt-dancefloor with neon, Davy helped establish a coherent nu-goth look. “I don’t wanna say that we started that whole thing but in a way we probably did. They come from all over Europe really. Italy, France, Germany. Now they call themselves cybergoths.”
Sarah Mitchell, 38, was an original cybergoth back in the mid to late 90s. “Cybergoth, for me, started via lots of different influences at the same time, as these things often do. I loved a comic called Tank Girl with a girl who wore socks on her arms and a Japanese fashion magazine called Fruits which was just pages of alternative Tokyo fashion. As a result of that, I was wearing big boots and little skirts or shorts.” At the time she was living on the Isle of Wight, so Sarah absorbed the subculture through disparate sources. “Once I was old enough I’d go to this nightclub called Boilerroom, basically the only alternative night. I got into industrial and incorporated a heavier look with the bright colors I already wore. There were only a few people who dressed like me. But when I went to festivals on the mainland, there were plenty of people dressed like me. It was then I realized cybergoth was happening all across the country.”
Cybergoth Dance Party
Cyber Goths are a little more radical than some other types when it comes to fashion, and very different in music taste and general aesthetics. Unlike a Trad Goth or a Romantic Goth, these Goths love techno and industrial music )possibly bands like Rammstein, Asphyxia or Angelspit), love advanced technology (hence “Cyber” Goth), and are usually more energetic people due to their love of techno/dance music. Some believe this type evolved from Industrial music and fashion, adopting a darker theme that linked them to the Goth subculture, typical choices in music being a little too dark or morbid for the average dance fan. They’re definitely unique, and a blow to the typical stereotypes that say all Goths have to be depressed and wearing only black.
A common sign of a Cyber Goth are the neon dreads, or gas masks and goggles. These Goths love to match neon colors with black, or with another color. Purple, green, pink, blue, orange, and red are typical colors that are seen in this type. A more extravagant makeup style is also common, many of these kinds of Goths like to draw patterns with eyeliner or do more detailed eyeliner on their eyes, but not always. A simpler makeup tutorial on youtube can be helpful for starters who want to get into the scene. Other parts of the fashion may include vests, corsets, fishnet, leg warmers, platform boots, leather jackets or pants, and leather chokers.
The black-and-monochromatic juxtaposition can take a variety of forms, including brightly colored hair and make-up, cybernetic patterns such as live LED circuit boards, body modification, gas masks and goggles (especially aviator-style), typically worn on the forehead or around the neck rather than on the eyes. The most common use of a theme color is in the hair or eye make-up. Artificial, extended hair or “falls” are sometimes used to create this added effect. Falls can be made of various materials, ranging from yarn to fluorescent tubing to electrical wiring. Popular club gear for cybergoths includes tight black pants, tight black vests or shirts cut from ripped, solid or fishnet fabrics, fluffies, resembling costumes from 19th Century Gothic novels or early black and white horror films from the mid-20th century. Companies that specialize in the style include Cyberdog (UK), DANE (UK), Pen & Lolly Clubwear (UK), Lip Service (US), and Diabolik (CA).
Cybergoths love to rave, have a fascination with glowsticks and all uv – glowing objects. Tend to wear alot of UV reactive clothing, main brands being cyberdog, spank, plastik wrap etc. Hairstyles are generally pretty extreme with bright colour dreadlocks and mohawks being the most common. Wear cybergoggles on forehead, generally so that your hairfalls don’t look really odd! Huuge platform boots!
Listen to EBM, Trance, Techno etc style dancy bands including combichrist, Ayria, Suicide Commando, candy corp, the list goes on.
Drugwise, some do them, alot don’t. Don’t believe the stereotypes you hear.
General love of partying/raving and dancing a must. Generally confident and not afraid to be how they want.